Tara DeVeaux is EVP, Chief Marketing Officer of Wild Card | 3AM and an award-winning brand and entertainment marketer.
Tara started her career at Y&R and then DMB&B where she gained great discipline and experience in packaged goods with marketers like Kraft and P&G. Following her passion for pop culture, Tara joined the Oxygen television network where she was first Director of Audience Development and then Vice President of Interactive Promotions.
When mobile marketing was in its infancy, Tara showed true entrepreneurial spirit and moved to an interactive start up, pioneering wireless marketing campaigns for Vibe and Spin Magazine, the Elvis Presley Estate and The Grammy’s®.
Her career has traversed advertising, entertainment and tech, giving her the experience and insights to innovate in today’s integrated marketing landscape. Tara’s leadership on brands such as HBO, TNT, National Geographic Channel, Johnson & Johnson, Pepsico, and American Red Cross earned her teams over 200 creative awards including 19 Pencils and 13 Lions.
Today, she brings her passion and commitment to Wild Card | 3AM as EVP/CMO, focused on company marketing efforts as well as overseeing the Insights, Social and Business Development teams.